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Analogous colors and tints6/17/2023 ![]() ![]() All colors start as blank white, and each layer of ink reduces the initial brightness to create the preferred color. When you buy ink for a printer, usually you’ll need to buy an ink cartridge for each of these.Ī printing machine creates images by combining CMYK colors to varying degrees with physical ink. CMYK stands for cyan, magenta, yellow, and black. While RGB is an additive color model, CMYK is a subtractive color model. But if you every work on a print project, you’ll use the CMYK color space. If you’re mainly a user interface or web designer, you design in RGB. If you open a photo in Photoshop, you’ll notice the color space is set to RGB. If you mix all three colors of light, you get pure, white light.Ĭameras, TVs, and computer screens use RGB to create their colors. The more light you add, the brighter the color mix becomes. RGB are the initials of the three additive primary colors, red, green, and blue. Red, green, and blue light are combined together in various ways to create a broad range of colors. The RGB color model is an additive color model. Using white balance and editing in post helps to correct some of these imbalances. If you practice photography, you know how lighting and color temperature affects how your camera captures the photo. Think about how you can use warm and cool colors in your web design projects to achieve a certain mood. The warmth or coolness of a color is known as color temperature. The color wheel is divided in half by warm and cool colors. ![]() You can start with one color, choose options to create monochromatic, complementary, analogous, triadic, and tetradic combinations. These colors are named after their parent, yellow-orange, red-orange, red-purple, blue-purple, blue-green, and yellow-green.Ĭheck out this color wheel tool created by Canva. Taking it one level further, when you mix a primary with a secondary color, you get tertiary colors. When you mix two primary colors you get secondary colors which are green, orange, and purple. If you’ve even dabbled in painting, you know first hand how to mix just enough blue with yellow to make green. These are the three main colors you use to mix and create other colors. Think about your target audience (ie.Primary colors are red, blue, and yellow.What kind of brand do your competitors have? Why did your competitors choose those colors, and how can you avoid being mistaken for your competitor?.Multicolored: a united company that is open to all (ie.Black: sophisticated and elegant style, which can be formal and luxurious.White: pureness, simplicity, innocence, often with a minimalistic feel.Purple: royalty and majesty often associated with spirituality and mystery.Brown: conveys a down-to-earth and honest appeal, often used for organic or wholesome products and services. ![]() Green: has an association with nature, and is often used to demonstrate sustainability.Blue: has a calming effect, and is often used to comfort those in distress.Example: McDonalds (paired with red to increase consumer’s appetite).Yellow: optimism, associated with playfulness and happiness.Orange: fresh and full of vitality creative, adventurous, cost-effective.Example: Barbie brand uses a light pink to present youth.Pink: associated with a feminine energy that is sentimental and romantic or youthful (different shades can also mean different things).Example: Coke’s red is easily recognizable, deliberately so because red often triggers impulse buys.Red: generally associated with danger, excitement, and energy (which can often lead to impulsive behavior - good for brands that are selling products).Different colors can impact mood/perception (color psychology):.What kind of brand/impact would you like to have?.60% of the website is dominated by one color.The 60-30-10 rule should generally be applied for websites:.Good Color Combinations: Royal blue & peach, blue & pink, charcoal & yellow, lime green & electric blue, lavender & teal.Respectively, red acts the same behind the orange and blue backgrounds. Red appears brighter against the black background, but duller against the white background.The same shade of red can show up differently depending on what color backgrounds are there. ![]()
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